Desigual AI collection, Zilo raises, Vogue backlash continues

Desigual partners with Neural Fashion to co-create AI-generated collection

Spanish fashion brand Desigual has teamed up with AI startup Neural Fashion to launch a capsule collection designed with generative AI and community input. The collaboration uses Neural’s tech to blend brand DNA with real-time consumer preferences, creating designs that evolve based on audience feedback.

Why it matters: This partnership signals a shift toward co-creation at scale, where AI doesn’t just speed up design, but enables dynamic, crowd-informed fashion in near real-time.

GenAI Fashion Campaigns

Desigual x Neural Fashion - The Desigual x Neural Fashion collaboration resulted in the Spanish fashion brand’s first editorial campaign with real garments generated wholly wi…

TREND HUNTER Inc.Laura McQuarrie

Zilo raises $4.5M to digitize fashion supply chains in India

Indian fashion tech startup Zilo has raised $4.5 million in seed funding to streamline supply chain operations for fashion brands and manufacturers. Founded by former Nykaa and Ajio execs, the platform helps brands and manufacturers track production in real time, forecast demand, and reduce inefficiencies through AI and automation.

Why it matters: As India cements its role as a global sourcing hub, Zilo’s tech-driven approach could modernize an industry in a country still reliant on spreadsheets and WhatsApp, bringing much-needed transparency and efficiency to the fashion backend.

Fashion-focused quick commerce startup ZILO has raised $4.5 million (INR 38.5 Cr) in a seed round co-led by Info Edge Ventures and Chiratae Ventures . | Startupro.in

Fashion-focused quick commerce startup ZILO has raised $4.5 million (INR 38.5 Cr) in a seed round co-led by Info Edge Ventures and Chiratae Ventures . Founded in 2025 by ex-Flipkart and Myntra executive Padmakumar Pal and Bhavik Jhaveri, the Mumbai-based platform offers rapid delivery of curated fashion from brands like #Levi’s, Rare Rabbit, UCB, and more. ZILO plans to use the funds to scale its hybrid supply chain, refine its product-market fit, and grow brand partnerships. Its standout features include a 60-minute delivery promise, home trials, and instant returns—with delivery agents waiting 30 minutes for customers to try and return items on the spot. “ZILO blends speed, quality, and a seamless online-offline experience,” said Pal, as the startup aims to redefine fashion retail with convenience at its core. Team ZILO👇 Padmakumar Pal | Bhavik Jhaveri | Preeta Sukhtankar | Chintan Gada | #fastFashion #quickFashion #60MinFashion #startupFunding #seedFunding #startupUpdates #startupro | 12 comments on LinkedIn

LinkedInShyam S Prasad

Vogue’s AI-generated ad sparks backlash over authenticity and authorship

Vogue’s recent AI-generated campaign has triggered a wave of criticism from creatives, models, and readers who argue it erases human artistry and reinforces unrealistic beauty standards. While Vogue positioned the ad as a bold experiment in innovation, critics see it as a tone-deaf move in an industry already grappling with labor issues and representation.

Why it matters: The uproar reveals growing cultural tension around AI in fashion, not just as a tool, but as a symbol of who gets to create, be seen, and be valued.

The uproar over Vogue’s AI-generated ad isn’t just about fashion | TechCrunch

“Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection that can be achieved with AI,” Sarah Murray told TechCrunch.

TechCrunchRebecca Bellan, Dominic-Madori Davis