eeden raises, Victoria Beckham resale
Recycling startup eeden raises, Victoria Beckham partners with resale tech provider
eeden raises €18M to scale textile-to-textile recycling tech
German fashion tech startup eeden has secured €18 million in Series A funding to scale its innovative chemical recycling process that transforms old textiles into new, high-quality raw materials. The startup focuses on recovering valuable components like cellulose from blended fabrics, aiming to close the loop in fashion production.
Why it matters: With circularity climbing the industry agenda, eeden’s solution addresses one of fashion’s toughest waste challenges - recycling garments that are otherwise destined for landfill.
Faume raises €8M and partners with Victoria Beckham to scale resale tech
Paris-based fashion tech startup Faume has raised €8 million to expand its white-label resale platform and has announced a partnership with Victoria Beckham to power the brand’s official secondhand offering. Faume helps fashion labels launch their own branded resale programs by handling logistics, tech, and operations behind the scenes.
Why it matters: As luxury embraces circularity, Faume’s B2B model offers a scalable path for brands to reclaim control of the resale market, turning recommerce into both a sustainability play and a revenue stream.
