> ## Content Index > Fetch the complete content index at: https://ftw.pi.tv/llms.txt > Use this file to discover other available public pages before exploring further. # Flip shuts-down, MySize acquires ShoeSize.Me, 'Banana AI Saree' trend - URL: https://ftw.pi.tv/flip-shuts-down-mysize-acquires-shoesize-me-banana-ai-saree-trend/ - Published: 2025-09-15T04:24:37.000Z - Updated: 2025-09-15T10:08:44.000Z - Description: Flip’s $1B fashion app collapses; MySize buys ShoeSize.Me to fix fit; Google’s Nano Banana saree trend goes viral. - Author: Will Milling - Tags: MySize, Fit, TikTok, AI, Nano Banana, Google, Instagram, e-commerce, Gemini ## Flip, Once a $1B Fashion-Video Startup, Shuts Down [Flip, the California-based shopping app once touted as a TikTok-meets-Amazon for fashion and beauty, has abruptly shut down](https://www.sfgate.com/tech/article/flip-startup-shuts-down-billion-21022297.php?ref=ftw.pi.tv) less than two years after hitting a $1.05 billion valuation. Despite attracting 16.5 million users, 5 billion video views, and generating $375 million in brand sales while paying $13.4 million to creators, the company couldn’t sustain its discount-heavy model. Its website, social accounts, and app have all been pulled, leaving only a farewell message for users and creators. [![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/2025/09/image-4.png)](https://www.sfgate.com/tech/article/flip-startup-shuts-down-billion-21022297.php?ref=ftw.pi.tv) ***Why it matters:*** Flip’s collapse is a cautionary tale for fashion and retail tech: viral growth and big funding rounds don’t guarantee a sustainable business. As social commerce heats up, the shutdown underscores how hard it is to balance customer acquisition costs, creator payouts, and retail margins. [California tech startup once worth $1 billion shuts downThe startup’s FAQ page had said: “What’s the catch? Honestly, there isn’t one.”![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/icon/apple-touch-icon-196x196.png)SFGATEStephen Council![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/thumbnail/rawImage.jpg)](https://www.sfgate.com/tech/article/flip-startup-shuts-down-billion-21022297.php?ref=ftw.pi.tv) --- ## MySize Acquires ShoeSize.Me to Unite Apparel and Footwear Sizing [MySize has acquired European SaaS firm ShoeSize.Me](https://www.prnewswire.com/news-releases/mysize-inc-expands-naiz-fit-platform-with-acquisition-of-shoesizeme-adding-ai-powered-footwear-sizing-to-its-fashion-tech-roll-up-strategy-302553870.html?ref=ftw.pi.tv), adding its AI-powered footwear sizing technology to the Naiz Fit platform and creating what it calls the first unified apparel-and-footwear fit solution. ShoeSize.Me, which works with 20+ retailers including Alshaya Group, is expected to surpass €0.5M in SaaS revenue in 2025 and brings a rich dataset of 92M shopping experiences and 1.2M shoe models. By combining Naiz Fit’s apparel expertise with ShoeAI’s footwear accuracy, MySize aims to reduce returns, improve margins, and scale cross-selling opportunities across Europe and the Middle East, while advancing its roll-up strategy to consolidate fashion tech around sizing. ***Why it matters:*** Sizing remains one of fashion e-commerce’s most costly pain points, driving high return rates and customer frustration. By consolidating apparel and footwear fit under one AI platform, MySize is betting it can offer retailers a single, data-rich solution that cuts waste, improves loyalty, and positions the company as a consolidator in the fragmented fashion tech landscape. [MySize Inc. Expands Naiz Fit Platform with Acquisition of ShoeSize.Me, Adding AI-Powered Footwear Sizing to Its Fashion Tech Roll-Up Strategy/PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (“MySize” or the “Company”), a leading AI-driven measurement and fashion technology solutions provider, today…![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/icon/2019-Q4-PRN-Icon-32-32-1.png)Cision PR NewswireMy Size Inc.![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/thumbnail/MySize_Logo.jpg)](https://www.prnewswire.com/news-releases/mysize-inc-expands-naiz-fit-platform-with-acquisition-of-shoesizeme-adding-ai-powered-footwear-sizing-to-its-fashion-tech-roll-up-strategy-302553870.html?ref=ftw.pi.tv) --- ## Google’s Nano Banana AI Sparks Vintage Saree Trend on Instagram [A new viral trend on Instagram is transforming everyday photos into Bollywood-style posters](https://timesofindia.indiatimes.com/technology/tech-news/google-gemini-nano-banana-ai-saree-trend-takes-over-instagram-what-it-is-and-how-you-can-create-one/articleshow/123880828.cms?ref=ftw.pi.tv), with users deploying Google’s Gemini Nano Banana AI and ChatGPT prompts to create retro saree edits. The tool’s ability to generate chiffon-clad, grainy, 90s-inspired looks has turned feeds into a swirl of fashion nostalgia and cinematic drama, blending AI novelty with cultural throwback aesthetics. ***Why it matters:*** Beyond being a viral fad, this trend shows how commodity AI tools can instantly reshape visual culture and fashion inspiration. For brands, it signals both an opportunity to tap into nostalgia-driven storytelling and a warning that consumer aesthetics may be shaped less by designers and more by everyday users experimenting with AI. [Google Gemini Nano Banana AI Saree trend takes over Instagram: What it is and how you can create one - The Times of IndiaTech News News: Following the Nano Banana AI 3D figurine craze, the ‘Banana AI Saree’ trend has emerged on Instagram. Users are transforming selfies into 90s Bollywoo![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/icon/touch-icon-ipad-retina-precomposed.png)The Times Of IndiaTOI Tech Desk![](https://storage.ghost.io/c/f8/72/f872d3dc-1133-4876-98e5-c715db101f11/content/images/thumbnail/photo.jpg)](https://timesofindia.indiatimes.com/technology/tech-news/google-gemini-nano-banana-ai-saree-trend-takes-over-instagram-what-it-is-and-how-you-can-create-one/articleshow/123880828.cms?ref=ftw.pi.tv)