Lululemon hires AI head, M&S on use of AI in campaigns, Korean AI styling platform
Lululemon sets the pace with significant AI hire; M&S prioritizes authentic visuals over AI; Sinsayouramdan launches AI styling platform
Lululemon Hires First-Ever Chief AI & Tech Officer
Lululemon has named Ranju Das as its first Chief AI & Technology Officer, marking a major step in the brand’s digital transformation. Das, a seasoned tech executive with experience at Amazon, OptumLabs and UnitedHealth Group, will oversee Lululemon’s AI and tech strategy, from product innovation to guest personalization. The newly created role reflects Lululemon’s growing focus on using AI to accelerate speed-to-market, streamline operations, and deepen customer engagement.
Why it matters:
This appointment signals a shift in how seriously Lululemon views tech as a driver of competitive advantage. This isn’t just about improving efficiency, it’s about embedding AI deeper into core functions like product development, demand forecasting, and customer engagement. With someone like Ranju Das, who’s led large-scale AI efforts at Amazon and Optum, the move suggests Lululemon is preparing to operationalize AI across the value chain, not just experiment with it.
Why Marks & Spencer believes AI can’t replace human creativity in fashion marketing
Purvaa Kapadia, Head of Marketing at M&S, is clear: AI might boost productivity, but it falls short on emotional connection. Despite experimenting with AI-generated visuals, the brand saw better engagement from authentic, human-led campaigns. While AI supports backend tasks like segmentation and reporting, M&S prioritises diversity, relatability, and loyalty in its customer communication, values Kapadia says AI still can’t replicate. With 70% of ad spend now digital, M&S is evolving its strategy without compromising its identity as a quality-first, people-focused brand.
Why it matters: As fashion brands race to adopt generative AI, M&S is pushing back with a counterpoint: tech-driven efficiency doesn’t guarantee emotional impact. In a market flooded with synthetic perfection, human authenticity may be the real differentiator.
Sandhi Sarun
Sinsayouramdan bets big on AI-powered styling with ‘EOT’ platform
South Korean startup Sinsayouramdan has launched EOT, an AI stylist platform that offers hyper-personalized fashion recommendations based on body type, age, gender, and profession. Users input a few data points to receive head-to-toe style suggestions, leveraging a database of 5.6 million combinations and a proprietary classification system. The platform, which boasts a 4.7/5 rating and 700,000 users, aims to make digital styling as seamless and accurate as possible, with plans for global expansion and a new movement-analyzing platform called Rondi AI on the way.
Why it matters: EOT is part of a broader push to make AI styling a mainstream shopping tool, not just a novelty. By combining body-aware personalization with content and community, Sinsayouramdan is positioning itself as a scalable tech-fashion hybrid. Its approach could offer a blueprint for how fashion retailers and brands deliver digital-first, customer-centric experiences without losing the personal touch.
