M&S launches eBay store, Roblox fashion brands, VR fashion in Fortnite
M&S launches dedicated resale store on eBay to extend fashion’s life cycle; million-item monthly sales on Roblox; Virtual fashion debuts in Fortnite
M&S launches dedicated resale store on eBay
Marks & Spencer has launched a new resale platform in partnership with eBay and circular fashion specialist Reskinned, allowing customers to trade in pre-loved clothing, shoes, and accessories through an official M&S x eBay store. The initiative, part of M&S’s “Another Life” programme under its wider Plan A sustainability strategy, includes cleaning, repairing, and reselling eligible items, with 15% of profits donated to Oxfam. Customers who send in items featuring M&S labels receive a voucher as an incentive.
Why it matters: With fashion waste a growing environmental concern, this move gives a major high-street brand a direct role in extending product lifecycles, making resale more accessible to mainstream consumers, and helping normalize circular business models at scale.
Tom Bottomley
How a Three-Person Team Built a Million-Item-a-Month Fashion Business on Roblox
Topcat, a three-person startup founded by Philipp Batura, is now one of the top-selling fashion creators on Roblox, moving over a million virtual clothing items in July 2025 alone. By catering to older users with more realistic digital streetwear and launching up to three new items a day across brands like Gatas Only and Coast UGC, Topcat has grown 1,500% in the past year. The business model thrives on high volume, low cost, and platform-native discovery, despite creators only keeping 30% of each sale.
Why it matters: Roblox is quietly becoming one of fashion’s most lucrative and under-the-radar youth marketplaces. Topcat’s success shows how small teams with trend fluency and platform-native workflows can build million-dollar brands in entirely virtual economies.
Charlie Fink
Virtual fashion takes the stage in Fortnite
Holly New, a graduate of Arts University Bournemouth, is making waves as the self-proclaimed world’s first virtual reality fashion designer. She recently created a custom digital outfit for emerging pop artist NØELLE’s immersive concert inside Fortnite, joining the ranks of Lady Gaga and Travis Scott in leveraging the platform’s reach. Her design process involved sketching over 3D avatars and producing a look that exists only in the virtual world.
Why it matters: As platforms like Fortnite evolve into global entertainment arenas, and after some false starts, virtual fashion shows that it isn't just a gimmick, but a new creative economy.
BBC News