New Look saves £1M with data unification, five tech breakthroughs, Servati shows off 3D-printed shoes
New Look boosts ROI with £1M+ data savings; microbial leather, biodegradable yarn, robotics, lab-grown leather, and carbon-captured soles reshape sustainability; Servati showcases its recyclable 3D-printed sneakers
New Look Saves £1M+ by Unifying Customer Data
UK retailer New Look has saved over £1 million in marketing spend and boosted ROI by 50% after unifying customer data with Amperity, Databricks, and Microsoft Azure. The initiative uncovered 3.4 million fragmented profiles and revealed that 31% of top customers used multiple emails, enabling the brand to streamline ad spend, reduce duplication, and improve targeting. With a clearer view of customer behavior, such as omnichannel shoppers spending 95% more, the retailer now sees major revenue opportunities from converting one-time or lapsed buyers.
Why it matters: In a market dominated by data-native players like Shein and Temu, New Look shows how traditional retailers can compete by turning fragmented customer records into a growth engine, using data precision to strengthen loyalty and drive scalable omnichannel sales.
Gary Flood
Five Innovations Turning Fashion Waste into Future Value
From microbial-grown trainers and biodegradable yarns to robotic garment production, lab-grown leather, and carbon-captured shoe soles, five emerging technologies are redefining what sustainable fashion can look like. Each innovation tackles a different pain point — wasteful material use, reliance on plastics and livestock, labor-heavy production, or fossil-fuel dependence — while proving that circularity and performance can coexist.
Why it matters: These breakthroughs signal fashion’s shift from incremental “less harm” fixes to systemic redesign, showing how science and technology can transform fashion’s footprint into an engine for climate resilience, supply chain reinvention, and new consumer expectations.
Tom Idle
Servati Joins Growing Wave of On-Demand 3D-Printed Footwear
Italian startup Servati is reimagining footwear production with 3D-printed, fully recyclable sneakers that eliminate adhesives, reduce waste, and enable easy disassembly. Founded by Matteo Di Paola and Marco Primiceri, the brand runs a 30-printer farm to create designs that debuted at Milan Fashion Week 2025 and has earned recognition from Italy’s Ministry of Made in Italy. Servati also launched a “Design Challenge” to democratize sneaker creation for young designers, while its “Boomerang Process” encourages customers to return worn shoes for recycling into new pairs. By merging sustainability, innovation, and style, Servati positions 3D printing as a practical path toward circular fashion.
Why it matters: Servati’s recyclable 3D-printed sneakers reflects a broader shift as major brands like Nike, Adidas, and Hugo Boss experiment with additive manufacturing to cut waste and enable on-demand production. The trend suggests 3D printing is maturing from futuristic prototype to a viable tool for making footwear more sustainable, customizable, and cost-efficient at scale.
Joseph K