Oh Polly, ANNY, Pixelz and Le Troch

Oh Polly PDPs, ANNY investment, Pixelz and Le Troch AI

Oh Polly debuts interactive product pages

Oh Polly has launched its first-ever interactive product detail pages (PDPs) with the new Soft Season collection, transforming a traditionally static shopping experience into an immersive, storytelling-driven moment. The update lets products “interact” on-site, adding a dynamic layer that blends content and commerce.

Why it matters: This kind of experiential e-commerce blurs the line between product page and campaign, and could be a taste of what next-gen fashion shopping looks like.

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ANNY secures $1.15M to scale fashion's "Airbnb for stylists"

Fashion tech startup ANNY has raised $1.15 million in pre-Series A funding to expand its marketplace connecting freelance stylists with consumers and brands. The India-based platform lets users book personal styling sessions online or in-store, while stylists gain visibility and income.

Why it matters: As fashion grapples with personalization at scale, ANNY taps into the rising demand for human-led, tech-enabled style services, bridging the gap between digital convenience and expert guidance.

Fashion-tech startup ANNY raises Rs 10 crore to expand product categories
Indian Fashion tech startup ANNY has raised Rs 10 crore in a pre-Series A funding round led by early-stage venture firm Atomic Capital to broaden its product categories.

Pixelz and Le Troch partner on AI-powered fashion visuals

Post-production platform Pixelz has teamed up with creative studio Le Troch to offer AI-generated campaign visuals as a service, blending Le Troch’s art direction with Pixelz’s scalable tech infrastructure. The partnership aims to help brands produce editorial-quality imagery faster and at lower cost using generative AI tools.

Why it matters: As fashion’s content machine kicks into overdrive, this is a glimpse into the future. This collaboration signals a shift toward industrialized creativity.

AI-Powered Digital Fashion Solutions
Pixelz x Le Troch - Pixelz x Le Troch have introduced ‘Digital Twins,’ an AI-powered fashion production solution that allows brands to generate campaign-quality imager…

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