Prévoir’s Merchandising AI, BeSpoke’s Styling Bet, Meta’s IP Battle
Prévoir raises $750K to bring AI into merchandising workflows; BeSpoke AI bets on wardrobe-aware AI to fix fashion decision fatigue; and Meta faces a smart-glasses patent lawsuit that could disrupt the category’s fastest-growing products.
Prévoir Secures $750K to Expand AI Merchandising Platform
Calgary-based fashion tech startup Prévoir has closed a $750,000 CAD pre-seed round to scale its AI-powered analytics and planning platform for fashion retailers and merchandisers. Founded in 2023 by CEO Courtney Kos, the platform uses AI and computer vision to extract product attributes and connect them to sales and inventory data, helping teams spot trends, curate ranges, and analyse performance. Prévoir is currently live on a $250/month subscription model and is available via the Shopify App Store, with pilots underway including New York-based Elie Tahari.
Why it matters: Merchandising remains one of fashion’s most spreadsheet-heavy, intuition-led functions. Prévoir’s positioning (AI as decision support, not creative replacement) reflects a broader shift toward tooling that structures planning without flattening brand judgement. If it can prove ROI beyond dashboards and into daily workflows, Prévoir could carve out a defensible niche in a crowded fashion analytics market.
Jesse Cole
BeSpoke AI Stylist Builds AI Platform to Rethink Online Fashion Discovery
Hyderabad-based fashion-tech start-up BeSpoke AI Stylist is developing an AI-powered fashion discovery and personal styling platform designed to move online shopping beyond endless scrolling and generic recommendations. Acting as a digital personal stylist, the system analyses user preferences, lifestyle context, body-type indicators, budget, occasions and even existing wardrobe items to suggest complete outfits, not just individual products. The goal, according to founder and CEO Neeraj Bansal, is to tackle the real decision-making gap in e-commerce by explaining why certain choices work, helping shoppers buy with more confidence rather than trial-and-error.
Why it matters: The AI styling space is already saturated with chatbots, quiz-led recommenders and “personalisation” engines that mostly repackage product feeds. BeSpoke’s bet is that decision-making, not discovery, is the real bottleneck in online fashion. The open question is whether wardrobe-aware, context-rich styling is meaningfully different enough to stand out, or whether it becomes another layer in an increasingly noisy category where most tools struggle to prove impact beyond marginal conversion gains.
Apparel Resources News-Desk
Meta and EssilorLuxottica Hit With Smart Glasses Patent Lawsuit
Meta and EssilorLuxottica are being sued by Solos Technology over alleged patent infringement tied to smart glasses. Filed in a US federal court, the complaint claims Solos’ core smart-eyewear technologies were willfully used in products including the Ray-Ban Meta Wayfarer Gen 1, with later models described as “derivative.” Solos is seeking billions in damages and an injunction that could disrupt sales. The suit also names EssilorLuxottica’s Oakley unit and cites historical meetings, prototype access, and prior research referencing Solos’ IP.
Why it matters: As smart glasses tip from novelty to mainstream, IP is becoming part of the battleground. An injunction would be far more disruptive than damages, potentially slowing the category’s fastest-growing product line. More broadly, this case underscores how crowded the smart-eyewear race has become.
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Tom Bottomley
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Staff Writer