Stella McCartney Tests Live Luxury, Mango Goes Blockchain, Goddiva Adds AI Stylist Stella McCartney & Eva Mendes reimagine live shopping with Bambuser; Mango maps 40M garments on the blockchain; and Goddiva launches a GPT-5 shopping assistant.
Shopify plugs merchants into ChatGPT, DressX builds AI department store, Ralph Lauren’s AI gets a road test Shopify now lets shoppers buy directly inside ChatGPT conversations; DressX launches Agent, an AI try-on and styling platform dubbed “the ChatGPT for fashion”; and a fashion editor test-drives Ralph Lauren’s Ask Ralph AI.