Target's ChatGPT Partnership, Topshop's Shoppable Catwalk, Verity AI's Resale Authentication
Target brings conversational shopping into ChatGPT; Topshop readies an AI-powered shoppable catwalk; and Verity AI delivers instant image-based authentication for resale. Three signals of a retail world shifting to real-time, AI-driven discovery and trust.
Target Brings Conversational Shopping to ChatGPT
Target and OpenAI are deepening their partnership with a new Target app inside ChatGPT, letting users shop conversationally - asking for ideas, building multi-item baskets, and checking out via Drive Up or Order Pickup. The move builds on Target’s enterprise-wide rollout of ChatGPT Enterprise, now used by 18,000 employees to boost productivity and enhance customer experiences. Beyond consumer tools, AI also underpins Target’s supply chain forecasting, service center operations, and vendor support systems like JOY, which answers 3,000+ supplier FAQs instantly.
Why it matters: Target is embedding AI across its business. The ChatGPT integration positions it as one of the first major retailers to meet consumers inside conversational AI environments, demonstrating how shopping could evolve from search-driven to dialogue-driven discovery. It also cements OpenAI’s growing foothold in enterprise retail, at a time when Gemini is challenging its dominance.
Topshop Unveils AI-Driven “Runway to the Future” Shoppable Catwalk
Topshop is teaming up with THG Studios, PayPal and Google Cloud to stage what it’s calling the world’s first AI-driven, fully shoppable catwalk experience. Debuting 26 February at THG Studios in Manchester, the show will guide guests through interactive zones, from AI-generated models to instant shoppable looks, and will be certified by the World Record Certification Agency. The event lands strategically between London Fashion Week and the BRITs and doubles as a relaunch following the brand’s return to physical retail via Liberty, John Lewis and pop-ups.
Why it matters: This is Topshop trying to reframe the runway as a commerce engine, not just a cultural moment. If the tech works smoothly, it could fast-track a new norm where fashion shows double as live conversion funnels, something legacy houses have talked about for years but rarely executed. It’s also a signal of Manchester’s growing pull in UK fashion innovation, challenging the London-centric default of where “future fashion” gets built.
Lauretta Roberts
Verity AI Brings Instant Image-Based Authentication to Luxury Resale
Verity AI, a new API spun out of Sydney resale platform High End, is offering near-instant authentication for luxury fashion using nothing more than uploaded images. Built by High End founder and former fraud-data specialist Lauren Kennedy, the system analyses photos in 5-30 seconds, issues digital authenticity certificates and plugs into an analytics dashboard now being trialled by nine businesses. After integrating Verity AI into High End, conversion jumped 20 per cent and manual verification time dropped by 98 per cent, a compelling proof point in a market where counterfeit seizures continue to rise.
Why it matters: Fashion’s resale boom has outpaced its fraud controls, leaving marketplaces hesitant to expand into higher-risk categories. Verity turns a decade of human-verified data from High End into a scalable fraud-detection engine, giving resale platforms a missing layer of trust. As agentic commerce emerges, with the prospect of autonomous systems transacting on shoppers’ behalf, instant authentication becomes a prerequisite for resale
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