Zellerfeld and Havaianas, Debenhams AI with AWS, Bestseller sewing bots, Meta AI clothing
Zellerfeld and Havaianas print a 3D flip-flop, Debenhams partners with Amazon to further AI use, Bestseller invests in sewing-bots, Meta debuts AI clothing range with I.N Official
Zellerfeld and Havaianas team up for 3D printed flip-flop
Zellerfeld has partnered with Havaianas to release a futuristic take on the classic flip-flop—the first to be fully 3D-printed. The design features a bold, rounded toe cap and a one-piece construction that departs from the brand’s traditional molded rubber style.
Why it matters: The collaboration brings experimental manufacturing into casual footwear, hinting at a future where even the most familiar products can be reimagined through digital design and additive production.
matthew burgos I designboom
Debenhams partners with AWS to scale AI across fashion brands
UK retailer Debenhams has partnered with Amazon to integrate advanced AI tools across its portfolio of fashion brands. The collaboration aims to enhance everything from trend forecasting and inventory management to personalized shopping experiences, leveraging Amazon’s tech capabilities to drive efficiency and growth.
Why it matters: As legacy retailers adapt to a data-driven era, partnerships like this show how AI is becoming central to fashion’s competitive edge, blending scale with smarter, faster decision-making.
Bestseller invests in automated sewing robots to future-proof production
Danish fashion giant Bestseller is investing in automated sewing robots as part of its strategy to modernize apparel manufacturing and reduce reliance on manual labour. The move aims to increase production efficiency, improve quality, and shorten lead times - particularly for nearshoring and small-batch orders.
Why it matters: As fashion grapples with rising labor costs and supply chain volatility, automation in sewing, long considered the final frontier, could unlock a new era of scalable, tech-driven production.
Meta partners with I.N Official to launch AI-designed fashion line
Meta has teamed up with Nigerian fashion label I.N Official to debut an AI-generated clothing collection, marking a blend of local creativity and cutting-edge technology. Designed using Meta’s generative AI tools, the collection showcases how African fashion talent can harness tech to push boundaries in design and storytelling.
Why it matters: This collaboration highlights the growing role of AI in democratizing fashion innovation, empowering emerging designers to scale their vision and reach global audiences with digital-first creativity.
Kehinde Ajose