Lululemon hires AI head, M&S on use of AI in campaigns, Korean AI styling platform
Lululemon sets the pace with significant AI hire; M&S prioritizes authentic visuals over AI; Sinsayouramdan launches AI styling platform
Will Milling
M&S launches eBay store, Roblox fashion brands, VR fashion in Fortnite
M&S launches dedicated resale store on eBay to extend fashion’s life cycle; million-item monthly sales on Roblox; Virtual fashion debuts in Fortnite
Bestseller polyester recycling, SHEIN factory tools, Pinterest's Thrift Shop
Bestseller invests in polyester recycling firm matterr; Shein showcases 60 new tools; Pinterest launches thrift shop to tap into Gen Z secondhand obsession
Clo launches 2025.1, H&M furthers use of robotics, football team uses AI for fashion line
Latest CLO release adds 27 new tools; H&M expands its adoption of warehouse robots; football team Como Women launches AI-designed fashion line
Power from clothes, BetterGroup raises, Nike 3D Printed Air Max 1000
Researchers develop 3D printed polymers that harvest energy; BetterGroup raises €2.1m for AI fashion shoot software; Nike and Zellerfeld launch a 3D printed Air Max 1000
Smart glasses patents, Saks AI homepage, AI ethics
Apple and Samsung file patents revealing two different approaches to wearables; Saks gives its homepage the AI treatment; and the disquiet over Vogue's use of AI models rumbles on.
Nike 3D printing patent, China's robotics advantage, Launchmetrics brand perception AI
Nike patents method for custom-fit 3D printed shoes; the Interline discusses China's advantage in the robotics game; Launchmetrics releases brand perception tools
New Zara Manchester Store, PI launches Stride Europe, circular footwear innovations
Zara's tech focused store opens in Manchester; PI launches a new European event for tech-minded footwear brands; and major brands are accelerating their circular footwear innovations.
Zellerfeld and Havaianas, Debenhams AI with AWS, Bestseller sewing bots, Meta AI clothing
Zellerfeld and Havaianas print a 3D flip-flop, Debenhams partners with Amazon to further AI use, Bestseller invests in sewing-bots, Meta debuts AI clothing range with I.N Official
Hugo Boss 3D loafers, Google VTO, SpreeAI valuation
Hugo Boss 3D prints a loafer with Zellerfeld, Google expands AI virtual try-on, SpreeAI hits $1.5bn valuation