VestiAi’s AI Imagery, WHOOP’s Design Play, Alle’s Reality Check
VestiAi promises 95% cheaper fashion imagery through AI-generated models; WHOOP teams up with Samuel Ross to push wearables beyond gadget aesthetics; and AI stylist startup Alle shuts down after failing to sustain differentiation.
VestiAi Cuts Fashion Photography Costs by 95%
Brazilian startup VestiAi has launched an AI-powered platform that lets fashion e-commerce brands generate professional product imagery in minutes, without studios, photographers, or physical models. Brands upload garment photos, choose from a library of AI-generated models spanning body types, ethnicities, and styles, and receive campaign-ready visuals almost instantly. The company claims cost savings of up to 95% versus traditional shoots, alongside faster turnaround and easier content scaling across product pages, marketplaces, and social ads.
Why it matters: The AI photography space is already crowded - most tools promise faster shoots and cheaper imagery. The real question is whether platforms like VestiAi are meaningfully differentiated or simply racing to the bottom on price.
WHOOP and Samuel Ross Redefine Wearable Design With Project Terrain
WHOOP has partnered with Samuel Ross and his studio SR_A on Project Terrain - a capsule of customised WHOOP bands and apparel designed as a single system. Built over three years, the project blends performance hardware, garment construction, and Ross’ industrial design language, positioning the wearable as something closer to equipment than accessory. It’s a deliberate attempt to move fitness tech out of the “black plastic gadget” era and into considered, body-first design.
Why it matters: 2026 is shaping up as a watershed year for wearable devices, with a raft of new products unveiled at last week's CES and rumoured launches of smart rings, AI-driven bands and advanced health wearables indicating an industry pivot toward more ambitious hardware releases. The SR_A-WHOOP collaboration signals fashion’s potential to contribute meaningfully, bringing design language and cultural relevance to a category that has rarely delivered beyond surface aesthetics.
Tom Barker
AI fashion startup Alle shuts down
AI-powered personal styling startup Alle has shut down operations after failing to build a sustainable business. The decision was taken in October 2025, according to a LinkedIn post by co-founder Prateek Agarwal, making Alle one of the first startups to publicly announce a closure in 2026.
Founded in 2023 by former Meesho executives, Alle offered a chat-based AI stylist helping users discover outfits based on size, preferences and past behaviour, aggregating products from more than 1,000 brands including Myntra and H&M. The company raised $3m in seed funding in December 2023 from Elevation Capital, Bharat Founders Fund and The Singhal Children.
Why it matters: Alle’s shutdown is a useful reality check for the current wave of AI fashion startups. Personal styling, fit and recommendation tools are widely assumed to be “obvious” AI use cases, but they are also brutally competitive, feature-heavy and easy for large platforms to absorb. When incumbents can roll similar capabilities directly into existing apps, startups struggle to maintain differentiation or pricing power.
Entrepreneur Staff
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