Vivrelle's AI Stylist, Shein pulls controversial image, Crystal pioneers smart thermal clothing
Vivrelle, Revolve, and FWRD launch AI stylist Ella to unify shopping experiences; Shein investigates possible AI misuse after viral image controversy; Crystal and HKPC develop graphene thermal wear with real-world applications.
Vivrelle, Revolve, and FWRD Launch AI Stylist ‘Ella’ to Streamline Fashion Discovery
Luxury rental platform Vivrelle has teamed up with Revolve and FWRD to launch Ella, an AI-powered personal stylist that helps users plan outfits across occasions by recommending pieces to rent or buy from all three platforms. Built over the course of a year, Ella represents a next-level shift from traditional recommendation engines, enabling users to request tailored suggestions like “bachelorette weekend looks” or “vacation packing help” and check out in a single cart. The tool aims to merge rental, resale, and retail into one seamless styling experience.
Why it matters: As AI becomes more accessible, fashion’s long-standing dream of personalized shopping is finally becoming scalable. Ella signals how strategic partnerships and conversational interfaces could redefine omnichannel retail, turning multi-brand ecosystems into something that feels as intuitive as a stylist in your pocket.
Dominic-Madori Davis
Shein Pulls Image of Alleged Killer Modelling Shirt Amid AI Investigation
Fast fashion giant Shein has removed a product image that appeared to show accused murderer Luigi Mangione modelling one of its shirts, after the listing went viral and sold out. Mangione, who faces federal charges for the killing of UnitedHealthcare’s CEO and is linked to growing extremist influence, was reportedly featured wearing a white floral shirt on the site. Shein says the image came from a third-party vendor and is now investigating whether AI was involved in its creation.
Why it matters: The incident underscores the risks of unchecked AI content pipelines in fashion, particularly when sourcing imagery from third parties. As AI tools become more powerful and accessible, brands must tighten verification processes to avoid reputational damage.
Rhian Lubin
Crystal and HKPC Pioneer Graphene Tech for Smarter Thermal Apparel
Crystal International has partnered with the Hong Kong Productivity Council (HKPC) to develop next-gen electrothermal clothing using reduced graphene oxide (r-GO), a material that enables fast, efficient heat generation when integrated into garments. The multi-phase project, funded by Hong Kong’s Innovation and Technology Commission, has already passed lab and field tests, including a successful trial with 100 elderly users , and demonstrated rapid warmth delivery, safety, and durability. With a utility patent secured in China, Crystal is now exploring commercialisation opportunities for its graphene-infused apparel, with potential applications beyond fashion, including therapeutic and footwear uses.
Why it matters: This collaboration shows how smart textiles are moving from lab to life. By applying graphene-based heating tech to real-world elder care, Crystal and HKPC are proving that functional innovation can meet both social need and scalable manufacturing.
Jangoulun Singsit