Asos

Asos Hack Hits Marketing Stack, ChatGPT Adds Try-On, Constructor Builds Agent Checkout

Hackers reach Asos customer profiles and search history through a personalisation platform, ChatGPT adds virtual try-on that works on any retailer’s product, and Constructor lets shoppers pay inside its onsite AI agent with Stripe.

Oct 14, 2026 5 min read

True FIT AI Shopping Assistant, ASOS Virtual try-on, EU's Fashion Design Protection

True Fit launches an agentic AI fit assistant powered by 20 years of data; ASOS debuts hybrid virtual try-on with AIUTA, blending real photos and AI avatars; EU Court confirms fashion designs don’t need artistic originality to qualify for protection across the bloc.

Feb 18, 2026 3 min read

EU Takes Aim at TikTok, Bio-Colour Gets Backed, ASOS Goes All-In on AI Design

Brussels threatens TikTok’s growth engine under the DSA; Sparxell raises €4.2m to scale plant-based structural colour; and ASOS embeds generative AI into core design workflows.

Feb 9, 2026 3 min read

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Asos Hack Hits Marketing Stack, ChatGPT Adds Try-On, Constructor Builds Agent Checkout

True FIT AI Shopping Assistant, ASOS Virtual try-on, EU's Fashion Design Protection

EU Takes Aim at TikTok, Bio-Colour Gets Backed, ASOS Goes All-In on AI Design