Meta winds down Horizon Worlds as AI takes priority; H&M backs Rubi’s CO₂-to-fibre tech to rethink material sourcing; Walmart drops in-chat checkout after weak conversion, reinforcing that AI may drive discovery, but brands still own the sale.
Zalando posts €12.3bn in sales as AI drives growth across its platform; Catches launches physics-based RealFit with Nvidia and Amiri; John Lewis bets on AI assistants and TikTok Shop.
Target brings conversational shopping into ChatGPT; Topshop readies an AI-powered shoppable catwalk; and Verity AI delivers instant image-based authentication for resale. Three signals of a retail world shifting to real-time, AI-driven discovery and trust.
Stella McCartney & Eva Mendes reimagine live shopping with Bambuser; Mango maps 40M garments on the blockchain; and Goddiva launches a GPT-5 shopping assistant.
Shopify now lets shoppers buy directly inside ChatGPT conversations; DressX launches Agent, an AI try-on and styling platform dubbed “the ChatGPT for fashion”; and a fashion editor test-drives Ralph Lauren’s Ask Ralph AI.
