OTB rolls out Google Cloud's Virtual Try-On across Diesel and Jil Sander as a clienteling tool; Hockerty adds VTO to its made-to-measure configurator to kill the bespoke leap of faith; Bezos, Zuckerberg and Meta buy Met Gala tables as Big Tech pays for cultural cache.
Google Photos turns your camera roll into an AI-generated wardrobe; the Bezos Earth Fund commits $34m to next-gen textile fibres from bacteria, gene-edited cotton, and spider-silk-inspired biopolymers; Victoria Beckham launches AI Twin try-on with DressX, claiming 10x conversion lift.
Clarks launches its first UK marketplace with 100+ brands including Nike and Adidas; Nike cuts 1,400 roles in its second layoff round of 2026, mostly in technology; Google Shopping enlists Stanley Tucci and Simone Ashley to push AI try-on into the mainstream.
Zalando posts €12.3bn in sales as AI drives growth across its platform; Catches launches physics-based RealFit with Nvidia and Amiri; John Lewis bets on AI assistants and TikTok Shop.
Target brings conversational shopping into ChatGPT; Topshop readies an AI-powered shoppable catwalk; and Verity AI delivers instant image-based authentication for resale. Three signals of a retail world shifting to real-time, AI-driven discovery and trust.
Google and Golden Goose fuse AI with artisanal sneaker customisation; BoF & McKinsey warn fashion’s volatility is now the norm; and Apple’s $230 Issey Miyake iPhone Pocket sells out.
Vogue Business evaluates 2025's AI-generated campaigns; Depop’s new Outfits tool fuses resale with self-expression; Synflux’s Algorithmic Couture slashes fabric waste.
Flip’s $1B fashion app collapses; MySize buys ShoeSize.Me to fix fit; Google’s Nano Banana saree trend goes viral.
Google’s new AI image model brings brand-quality visuals to the masses; Zalando’s failed DSA appeal signals fashion platforms face Big Tech-level scrutiny; and AI fashion agents like Gensmo are turning online shopping into a hyper-personalised experience.
J.Crew 'caught' using AI to Recreate Its Vintage Aesthetic; Kenneth Cole Deploys Selectika AI for Smarter Online Shopping; Testing AI for Fashion Advice IRL
Hugo Boss 3D prints a loafer with Zellerfeld, Google expands AI virtual try-on, SpreeAI hits $1.5bn valuation
