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Latest — 18 Feb 2026

True FIT AI Shopping Assistant, ASOS Virtual try-on, EU's Fashion Design Protection

True Fit launches an agentic AI fit assistant powered by 20 years of data; ASOS debuts hybrid virtual try-on with AIUTA, blending real photos and AI avatars; EU Court confirms fashion designs don’t need artistic originality to qualify for protection across the bloc.

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EU Takes Aim at TikTok, Bio-Colour Gets Backed, ASOS Goes All-In on AI Design

Brussels threatens TikTok’s growth engine under the DSA; Sparxell raises €4.2m to scale plant-based structural colour; and ASOS embeds generative AI into core design workflows.

FindGPT’s Agentic Checkout, Nike’s Invisible Tech, Rental’s Speed Play

Aesthetic collapses inspiration and checkout with FindGPT’s AI shopping agent; Nike Vision bets on optical engineering; and By Rotation teams with Uber to make rental as fast as e-commerce - all pointing to a race to remove friction, not add novelty.

Prévoir’s Merchandising AI, BeSpoke’s Styling Bet, Meta’s IP Battle

Prévoir raises $750K to bring AI into merchandising workflows; BeSpoke AI bets on wardrobe-aware AI to fix fashion decision fatigue; and Meta faces a smart-glasses patent lawsuit that could disrupt the category’s fastest-growing products.

VestiAi’s AI Imagery, WHOOP’s Design Play, Alle’s Reality Check

VestiAi promises 95% cheaper fashion imagery through AI-generated models; WHOOP teams up with Samuel Ross to push wearables beyond gadget aesthetics; and AI stylist startup Alle shuts down after failing to sustain differentiation.

Lane Crawford’s AI Stylist, VoCoVo’s Surveillance Warning, Khaqh’s Material Intelligence

Lane Crawford debuts an AI stylist with AiDLab; VoCoVo exposes growing UK unease over in-store AI surveillance; and Khaqh builds a material intelligence layer from textile waste.

AI Collapses Fashion Timelines - From Design Studios to Virtual Worlds

Li & Fung uses Make the Dot to shrink design cycles from days to hours; Zara deploys AI to rework campaign imagery with real models, decoupling shoots from production; DRESSX brings competitive digital fashion into Meta Horizon Worlds, turning styling into social play.

Natalie Portman backs Vegan Leather, Live Commerce Growth, Mango's Textile Recycling

UNCAGED targets alternatives to hides and plastics; live commerce continues its impressive growth; and Mango treats circularity as supply-chain strategy.

Valentino AI Backlash, Perplexity launches VTO, Lovable Backs Lumoo Expansion

Valentino faces backlash for “disturbing” AI visuals; Perplexity debuts rapid photo-based virtual try-on for realistic fit checks; and Lovable-backed Lumoo raises €550K to scale its VTO platform - three snapshots of how AI is reshaping fashion’s creative and commercial stack.

Target's ChatGPT Partnership, Topshop's Shoppable Catwalk, Verity AI's Resale Authentication

Target brings conversational shopping into ChatGPT; Topshop readies an AI-powered shoppable catwalk; and Verity AI delivers instant image-based authentication for resale. Three signals of a retail world shifting to real-time, AI-driven discovery and trust.