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Latest — 25 Mar 2026

Meta Retreats From Metaverse, H&M Bets on Carbon Fibres, Walmart Pulls Back From AI Checkout

Meta winds down Horizon Worlds as AI takes priority; H&M backs Rubi’s CO₂-to-fibre tech to rethink material sourcing; Walmart drops in-chat checkout after weak conversion, reinforcing that AI may drive discovery, but brands still own the sale.

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Zalando Scales AI Engine, Catches Tackles Fit With Nvidia, John Lewis Eyes Chat Commerce

Zalando posts €12.3bn in sales as AI drives growth across its platform; Catches launches physics-based RealFit with Nvidia and Amiri; John Lewis bets on AI assistants and TikTok Shop.

Meta Tests AI Shopping Assistant, adidas Scales 3D-Printed CLIMACOOL, VC Backs AI Fashion Startups

Meta trials conversational product discovery inside its AI chatbot; adidas rolls out its 3D-printed CLIMACOOL LACED globally using Digital Light Synthesis; venture capital firms increasingly funding AI startups.

Gucci Draws Criticism, Kate Barton’s AI Try-On, Croissant Scales Resale

Gucci faces heat for AI campaign imagery as Kate Barton bets on IBM-powered virtual try-on. Meanwhile, Croissant raises $28M to bake resale value into checkout.

True FIT AI Shopping Assistant, ASOS Virtual try-on, EU's Fashion Design Protection

True Fit launches an agentic AI fit assistant powered by 20 years of data; ASOS debuts hybrid virtual try-on with AIUTA, blending real photos and AI avatars; EU Court confirms fashion designs don’t need artistic originality to qualify for protection across the bloc.

EU Takes Aim at TikTok, Bio-Colour Gets Backed, ASOS Goes All-In on AI Design

Brussels threatens TikTok’s growth engine under the DSA; Sparxell raises €4.2m to scale plant-based structural colour; and ASOS embeds generative AI into core design workflows.

FindGPT’s Agentic Checkout, Nike’s Invisible Tech, Rental’s Speed Play

Aesthetic collapses inspiration and checkout with FindGPT’s AI shopping agent; Nike Vision bets on optical engineering; and By Rotation teams with Uber to make rental as fast as e-commerce - all pointing to a race to remove friction, not add novelty.

Prévoir’s Merchandising AI, BeSpoke’s Styling Bet, Meta’s IP Battle

Prévoir raises $750K to bring AI into merchandising workflows; BeSpoke AI bets on wardrobe-aware AI to fix fashion decision fatigue; and Meta faces a smart-glasses patent lawsuit that could disrupt the category’s fastest-growing products.

VestiAi’s AI Imagery, WHOOP’s Design Play, Alle’s Reality Check

VestiAi promises 95% cheaper fashion imagery through AI-generated models; WHOOP teams up with Samuel Ross to push wearables beyond gadget aesthetics; and AI stylist startup Alle shuts down after failing to sustain differentiation.

Lane Crawford’s AI Stylist, VoCoVo’s Surveillance Warning, Khaqh’s Material Intelligence

Lane Crawford debuts an AI stylist with AiDLab; VoCoVo exposes growing UK unease over in-store AI surveillance; and Khaqh builds a material intelligence layer from textile waste.